JON HOLM Data-Driven | Results-Focused | Sales & Marketing Communications ================================================================================ CONTACT INFORMATION ================================================================================ Phone: +1.206.650.6562 Email: jon@jonholm.com Location: Oakland, CA 94607 Website: www.jonholm.com LinkedIn: linkedin.com/in/jonholm79 ================================================================================ PROFESSIONAL SUMMARY ================================================================================ Advertising leader with proven success helping business owners and media buyers navigate TV and streaming advertising's evolution. With 20+ years in media, I drive measurable campaign outcomes using data-driven strategies. Known for new business development, account growth, and leading high-performing teams. Passionate about data-driven thinking, results, learning and education and continuous improvement. I leverage emerging technologies to solve complex measurement challenges in partnership with brands of all sizes. ================================================================================ CORE COMPETENCIES / SKILLS ================================================================================ New Business Development | Key Account Growth | Talent Growth & Evolution Sales Strategy Development | Revenue & Yield Management Audience / Consumer Behavior Analytics | SaaS, Ad & Mar-Tech Platforms Integrated Media Strategies | Data-Driven Storytelling Analytics & Measurement Tools: - First & Third-Party Data Sets - Google Analytics & Looker Studio - Tableau - Microsoft Power BI - Innovid Analytics Platform ================================================================================ PROFESSIONAL EXPERIENCE ================================================================================ MANAGER, SALES DEVELOPMENT & ADVANCED PLATFORM SOLUTIONS Comcast Advertising 2017 - Present | West Coast Markets (San Francisco Bay Area, California) Sales & marketing leadership for data-driven linear, digital video/OTT and addressable media solutions with a primary focus on accountability related to audience response and outcomes tied to advanced TV. Typical account engagement consists of SMB & regional brands; responsible for growth and maintenance of ~$40MM in annual revenue. Recent accomplishments include leveraging proprietary viewership data to consistently answering "is this campaign working?" for Northern California markets. Nominated for 2024 Best Data-Driven TV award by AdExchanger. --- ACCOUNT DIRECTOR StubHub (formerly an eBay Company) 2014 - 2015 | San Francisco, CA Founding member of advertising business development & sales team tasked with monetizing StubHub opportunities through digital and event-driven brand partnerships; typical account engagement consisted of F100-250 and major advertising agency holding companies. --- TERRITORY MANAGER Whitepages 2006 - 2014 | Seattle, WA & San Francisco, CA San Francisco / Northern California advertising sales to national agency & direct-relationship brands for Whitepages.com where consistently surpassed annualized revenue quotas of $1MM+; typical account engagement consisted of F100-250 and major advertising agency holding companies. --- ACCOUNT EXECUTIVE Entercom Communications 2005 - 2006 | Seattle, WA Local advertising sales in the Seattle DMA to agency and direct-relationship brands including traditional spot, digital and event-based sponsorships. --- NATIONAL ACCOUNT EXECUTIVE Onvia 2005 - 2006 | Seattle, WA National SaaS & Business Intelligence sales for public sector contract work in a $12k-$45k per account ARR model; typical account engagement consisted of F250-1000 companies. --- EXECUTIVE PRODUCER, ON-AIR PERSONALITY, ACCOUNT REPRESENTATIVE & CONTINUITY DIRECTOR Various Advertising-Supported Media Companies 2001 - 2005 | Seattle, WA ================================================================================ EDUCATION ================================================================================ UNIVERSITY OF WASHINGTON Communications (New Media) Seattle, WA ================================================================================ CERTIFICATIONS ================================================================================ - IAB Digital Media Seller's Certification (DMSC) - Google Analytics Certification ================================================================================ PROFESSIONAL ORGANIZATIONS ================================================================================ - IAB DMSC Founding Member, Sales Certification Scheme Committee - San Francisco Bay Area Interactive Group - Northwest Internet Advertising Group - ThinkLA Media Marketing & Advertising Collective ================================================================================ KEYWORDS / AREAS OF EXPERTISE ================================================================================ ADVERTISING & MEDIA Advertising Sales | Media Sales | Digital Advertising | TV Advertising Connected TV (CTV) | OTT | Streaming | Linear TV | Advanced TV Programmatic Advertising | Addressable TV | AVOD | FAST | SVOD Digital Video | Video Advertising | Cross-Platform Media | Multiscreen Ad-Supported Media | Ad-Supported Streaming | Premium Video Broadcast | Cable | National Advertising | Local Advertising | Spot TV Upfronts | Scatter | Direct Response | Brand Advertising | Performance Marketing PRODUCT & STRATEGY Product Strategy | Go-to-Market Strategy | GTM | Product Development Product Management | Product Marketing | Market Development Business Development | Strategic Partnerships | Partner Development Monetization Strategy | Revenue Strategy | Pricing Strategy Audience Strategy | Content Monetization | Inventory Management Yield Optimization | Yield Management | CPM Optimization Platform Strategy | Ad Product Strategy | Advertising Products Roadmap Development | Product Roadmap | Strategic Planning Competitive Analysis | Market Analysis | Business Intelligence P&L Management | P&L Ownership | Revenue Forecasting SALES & LEADERSHIP Sales Leadership | Sales Management | Sales Strategy | Sales Operations Team Leadership | People Management | Talent Development | Coaching Director | Senior Director | Vice President | VP | Head of Sales Regional Sales Manager | Sales Director | General Manager Quota Attainment | Revenue Growth | Pipeline Management | Forecasting Enterprise Sales | Strategic Sales | Consultative Sales | Solution Selling Agency Sales | Direct Sales | Brand Sales | National Sales Client Services | Client Success | Account Management | Key Accounts Cross-Functional Leadership | Executive Presence | C-Suite Engagement DATA & MEASUREMENT Data-Driven Marketing | Attribution | Measurement | Analytics First-Party Data | Third-Party Data | Audience Data | Viewership Data Campaign Performance | Campaign Analytics | Campaign Optimization ROAS | ROI | Incrementality | Lift Measurement | Brand Lift Audience Targeting | Behavioral Targeting | Contextual Targeting Household Targeting | ACR Data | Set-Top Box Data | Smart TV Data Nielsen | Comscore | VideoAmp | iSpot | Innovid | DoubleVerify Clean Rooms | Data Collaboration | Identity Resolution | Privacy TECHNOLOGY & PLATFORMS Ad Tech | AdTech | Mar-Tech | MarTech | SaaS | Enterprise Software DSP | SSP | DMP | CDP | Ad Server | Ad Exchange Programmatic Buying | Real-Time Bidding | RTB | Private Marketplace | PMP Google Ad Manager | The Trade Desk | Xandr | FreeWheel | SpotX Salesforce | HubSpot | CRM | Marketing Automation API Integration | Platform Integration | Technical Sales INDUSTRY & MARKET Television Industry | Media Industry | Entertainment | Digital Media Convergent TV | Total TV | Video Ecosystem | Media Convergence Cord-Cutting | Cord-Nevers | Streaming Wars | MVPD | vMVPD West Coast | California | San Francisco | Bay Area | Los Angeles Fortune 100 | Fortune 250 | Fortune 500 | SMB | Mid-Market | Enterprise Agency Holding Companies | WPP | Omnicom | Publicis | IPG | Dentsu | Havas Comcast | NBCUniversal | Disney | Warner Bros Discovery | Paramount | Netflix | Amazon | Roku | YouTube