user@portfolio:~$ ls ~/writing ~/projects
// WRITING & PROJECTS
I write The 90% on Substack, about media, advertising, measurement, and how work actually works. I also build The AdTech Database.
user@portfolio:~$ cat projects/atdb.txt
The AdTech Database (ATDb)
A comprehensive database and research platform for the advertising technology ecosystem. Enables users to discover, research, and track thousands of companies, people, news, deals, and business intelligence across the AdTech industry.
- AI-enriched company profiles and categorization
- Industry professional tracking
- Deal and acquisition monitoring
- News aggregation across 55+ AdTech categories
user@portfolio:~$ cat series/altitude-and-ego.txt
Altitude & Ego
9-part series ·
Why individual satisfaction and collective success feel like opposing forces, and what that means at every level of an organization
- Part 1I Closed the Deal. Did I?
- Part 2The Coach Who Also Wants to Win
- Part 3Managing Systems, Not People
- Part 4Servant of Everyone, Seen by No One
- Part 5Where Everything Gets Done and Nothing Is Clear
- Part 6What You Can See, What You Can't, and What You Get Wrong
- Part 7The Only Stakeholder Who Doesn't Care About Your Org Chart
- Part 8Playing Without a Final Score
- Part 9What If We Actually Tried to Balance This?
user@portfolio:~$ ls -t essays/
Essays
TV Advertising: The Measurement Slide Nobody Wants to Write
Why multiscreen TV pitches lead with scale that can't be checked, and the four-line measurement slide that should replace it: the client's real business outcome, who measures it on which screens, the control, and the timeline plus what happens if the read comes back flat.
You're Not Crazy. The Company Changed.
For everyone who's felt the shift but couldn't name it, and isn't sure what to do next.
What If They're Not Stuck?
My confession about growth, contentment, and whose ambition I'm actually serving.
My Substack Summer
What I read in Summer 2024
Fear and Ego Ruin Everything
Here we go.
Want to talk about any of this? Send me a message.