//JON HOLM:
Media & advertising strategist | Writer | Builder
25+ years helping brands and media companies turn data into decisions. These days I write on Substack, build The AdTech Database, and work within major media companies and alongside forward-thinking brands.
user@portfolio:~$ whereis jonholm
Direct Message
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LinkedIn (opens in new tab)
Professional network & 25+ years of experience in media, advertising & technology
Substack (opens in new tab)
Writing, insights & long-form content on media, technology & my life
Resume (PDF) (opens in new tab)
Full career history, expertise in data-driven advertising & advanced TV platforms
user@portfolio:~$ cat status.txt
[COMPLETE] Altitude & Ego: 9-part Substack series on why individual satisfaction and collective success feel like opposing forces in corporate America — available now
[ACTIVE] Building The AdTech Database (ATDb) — thousands of companies, people, news, deals, and business intelligence for the AdTech ecosystem
[ACTIVE] Ideating on an analytics & messaging consultancy
[ACTIVE] Running Sales Development @ Comcast Advertising
[INFO] Based in the SF Bay Area
[2024] Finalist for 2024 Best Data-Driven TV Award (AdExchanger)
[AVAILABLE] Open for consulting opportunities
user@portfolio:~$ cat expertise.txt
Business Development
- New Business Development
- Key Account Growth (~$40MM annual revenue)
- Sales Strategy Development
- Revenue & Yield Management
Analytics & Technology
- Audience / Consumer Behavior Analytics
- Google Analytics & Looker Studio
- Tableau & Microsoft Power BI
- Innovid / TV Squared Platforms
Media & Advertising
- Advanced TV & Addressable Media
- Digital Video / OTT Solutions
- Integrated Media Strategies
- Data-Driven Storytelling
Leadership
- Talent Growth & Evolution
- Creating Coaching Culture
- Leading Through Change
- Mindful Leadership